B Group Collaborates with Johnnie-O’s

B Group Architecture has joined the Design-Build team for the national golf and lifestyle apparel brand “Johnnie-O” to help bring the company’s signature coastal-inspired aesthetic to new locations across the US.

Johnnie-O—known for its premium polos, performance fabrics, and laid-back West-Coast-meets-East-Coast style—is growing its physical presence through elevated store concepts and immersive brand experiences.

At B Group Architecture, collaboration is core to how we design. Rather than imposing a singular vision, we join forces with brand teams, creatives, and retail partners to amplify what makes each brand unique. Our role is to listen deeply, align design decisions with brand values, and create environments that extend identity into physical space—through materiality, flow, light, and a sense of place.

“Whether we’re working with emerging brands or established names, our goal is always the same: design spaces that express who they are at their best,” said Philip Black, co-founder of B Group Architecture. “While promoting its casual West-Coast aesthetic, Johnnie-O has a strong point of view and really specific branding goals—our job is to help bring that to life in a way that feels natural and elevated.”

Current expansion plans are underway for new stores in West Palm Beach, Naples, Nashville, Bethesda, and Chicago. Look for future openings in Massachusetts and Georgia.

Check Johnnie-O out at https://www.johnnie-o.com/ .